In June 2015 opened in Via Borgospesso, the heart of Milan’s Quadrilatero della moda, the flagship store: A modern designed shop with all the Greymer and MyGrey world inside. Behind the shopfront of the elegant road linking Via della Spiga and Via Montenapoleone opened a 60 sq.m modern space following the brand contemporary style. Absolute white is the dominant chromatic nuance, enhanced by the grey pearly resin flooring.

In the middle of the shop, a big pouf creates a warming atmosphere for sharing and not just for marketing that highlights the perception of the brand image.